Uber

Universal App Campaign

Here are 3 of the 11 edits I created for Uber's global ad campaign update while at HAUS. I was responsible for creating 3 aspect ratios and then inserting the translated copy into each video. I delivered 420 unique files for this project.

One of the challenges of the project was that Covid-19 had taken hold shortly after the project started, which caused concern for clips showing cooks' hands directly touching food. I solved this by taking footage of my own hands in gloves mimicking the onscreen action, making sure to match lighting direction and intensity, and warping and compositing that footage into the project seamlessly.


Driver video


Eater video


Rider video