Crunchyroll

10th Annual Anime Awards

HAUS had already worked with Crunchyroll on the static rebranding for the 10th Annual Anime Awards when Crunchyroll asked us to also build a motion toolkit for the ceremony itself. I oversaw the motion work and handled the 3D aspects of the toolkit. The toolkit had to be built out at both 23.976 and 29.97 frames per second. As a finishing touch, I used expressions to rig everything up in After Effects for ease of use and to maintain consistency throughout the toolkit.

Angus created the title treatment animation here and I created the background particles using Cinema 4D.

I created the particle and ribbon animations using Cinema 4D and X-Particles.

Angus created the gradient animations in After Effects.

I created the particle animations for the lower thirds in Cinema 4D and X-Particles. Within After Effects, I rigged the backgrounds to auto-resize to the longest line of text.

We needed to create these awards headers to accommodate both English and Japanese copy.

Through expressions, I made it so that all of our animation could be easily flipped to either side of screen while maintaining consistent spacing and alignment.

HAUS was also tasked with creating the graphics for the step and repeat. For that, I had to figure out a process to create graphics as large as 34k pixels wide by 11k pixels tall using Photoshop as a middleman between Cinema 4D and After Effects.