Apple

Times Square

Below are a selection of animated billboards we created at HAUS for AppleTV that played in Times Square

Friday Night Baseball 2025

We made a hero “Face-Off” version and a backup generic logo in case the hero players were injured. Each had two phases, with the CTA updated in phase two.

Friday Night Baseball 2026

This year Apple streamed the game live on the billboard. We upgraded from the “Godzilla” layout to “Megazilla,” which makes room for a 16×9 video play in the center.

Major League Soccer | Leagues Cup 2025

We adapted the ad for the initial billboard, then created five follow-up phases. Apple livestreamed the game and displayed a “Megazilla” congratulatory message to the winning team.